|
|
| Alcohol Sites Called 'Playground' For Teenagers |
| By TheHawaiiChannel.com |
| Published: 03/15/2004 |
|
A new study says that alcohol company websites are offering what it calls a "cyber-playground" for underage youths. The Center on Alcohol Marketing and Youth at Georgetown University estimates that alcohol company websites got nearly 700,000 visits by underage people from July through December. The center's director says many played video games and downloaded music, e-mail gadgets and icons. In a gallery on its website, the group said that 10 of 15 beer sites, for example, had games. Games included racing, sports and simulated bar games. The sites themselves generally require age verification but there's no way to verify the truthfulness of the user. A spokesman for the Distilled Spirits Council called the study a publicity stunt aimed at generating fund-raising. The traffic numbers were generated by comScore Media Metrix. Researchers also asked parents who use software to control their children's access to certain websites if their programs block alcohol-related content, more than three-quarters of parents said it did not. |
MARKETPLACE search vendors | advanced search
IN CASE YOU MISSED IT
|
Comments:
No comments have been posted for this article.
Login to let us know what you think