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| Super Bowl scarves, logo patch sewn on by inmates |
| By fifthdown.blogs.nytimes.com - JUDY BATTISTA |
| Published: 02/03/2012 |
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INDIANAPOLIS – The must-have souvenir from the first few days of Super Bowl week is not a team jersey or a miniature helmet. And it is not for sale, although one person has offered $200 for one and players and team executives have clamored to get them for themselves and their wives. It is a humble, hand-knitted scarf, originally intended to keep warm – and make noticeable — the 8,000 local volunteers who are the backbone of any Super Bowl week. The host committee got the idea to have members of the community knit them and give them to volunteers from a similar effort staged at the Special Olympics a few years ago. But after the committee announced the project at a local library in January 2010, Super Scarves quickly went viral, picked up by crafting Web sites and blogs. “We had a concentrated effort to make this a community-based Super Bowl,” said Dianna Boyce, the director of communications for the Indianapolis Super Bowl. “We thought this was a way to engage nontraditional football fans.” It worked. Grandmothers and knitting clubs got to work, but so did surgeons and men who were preparing to emerge from long prison sentences. The result: the host committee received 13,024 six-foot-long, blue and white scarves (the colors were meant to match the Indianapolis Super Bowl logo, but also conveniently are the colors of the Indianapolis Colts). They came from 45 states, Washington, D.C. and four other countries, including one from South Africa that went on safari with its maker. Read More. |
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